Amtrak New Features Video

When Amtrak wanted to design an email informing their customers about the new features they’re adding to their app, I pitched the idea of doing a video to their core leadership as a more effective way of introducing these new features. They loved it, found the budget for it and we moved forward with creating a short video that talks about these new features.

Working with the clients directly and leveraging in-house animation capabilities, I established an illustration style, a design system for the videos and executed on keyframe designs that were used to bring the entire story to life.

The video was also displayed at various train station kiosks across the US, requiring the video to also be adapted for vertical screens.

Watch the full video below.