Capital Group
I was responsible for identifying revenue generating opportunities and saw potential for pitching content creation work. As the Creative Director for the account, I created plans, pitched concepts to senior creative leadership and built a pipeline of work. I owned the entire creative process from concept to production and was responsible for setting up production studios to be able to deliver content for Capital Group.
Part of the engagement involved conceptualizing and creating videos for Capital Group clients to help them understand new offerings and also dive deeper into the American Funds family of products
