Herbalife Web Transformation
The design transformation for Herbalife was a huge undertaking and involved many elements. I was part of the team that helped ground new branding and elevate the existing UX and UI design. I worked on everything from click through scenarios to creating guidelines for which images will work best on specific pages.
3D renders
A big focus was on Product Listing Pages (PLP’s) and Product Detail Pages (PDP’s), I also led the creation of 3D renders for the entire product line that appears across the site.
Video
I led the conceptualizing and production of various videos for Herbalife. Intended to put a focus on their distributor network and drive engagement.
Bookends
Part of producing videos for Herbalife also involved carefully designing bookends for all videos. I designed and played with various concepts that would ensure the brand is instantly recognized yet be impactful and not take away from the actual video. Ensuring that the motion graphics across all animated elements are consistent.
Product Shoots
Various product shoots for Herbalife keeping in mind an evergreen scenario where we would not need to film time and again. Down the line, parts of these videos could be used for creating assets or other product lines. I also ensured consistency between the glasses and containers shown in the video versus what we created for the 3D renders.