British Airways (international campaign)

As one of the Creative Directors on this unique campaign, I was part of the team that traveled to the United Kingdom to film this campaign. An immense international effort to seamlessly bring together actors, production crews and Global British Airways corporate teams.

The “Fuelled by Love” ad campaign launched across social media platforms, resonating globally and generating an overwhelming response. With close to 4 million views and coverage in publications like The Wall Street Journal, Conde Nast Traveler, and the BBC, the ad achieved 128 media placements without paid promotion, generating an estimated PR value of $4 million. Declared the best ad of the day by AdWeek, it trended on Facebook for over 56 hours and became BA’s most successful campaign worldwide.